Be Me logo

We believe in the power of choice and the freedom to decide how you want to live your life based on your own dreams. You have the ability to build yourself up from your strengths and create positive change in your life and in the lives of others.

At Catie’s Closet, we start with the youngest members of our communities who will go on to shape the future of our whole world by giving them the tools and resources they need to celebrate what makes them unique and express themselves, unapologetically.

Be Me® incites a new way of life where self-love isn’t impossible to attain. Instead, it’s a state of living we can all attain together.

Be Me logo

The Be Me® movement gives us all the power to confidently say:

  • I am perfect the way I am.

  • I love everything about myself.

  • I can use my abilities to change the world for the better.

See what kids say about Be Me and what it means to them:

Meet: Andrea

Meet: Gabriella

Meet: John

Share your Be Me® story with us: Submit a video or quote about what it means to be yourself or post your Be Me® story on social media and use the hashtag #BeMeConfident.

Our Be Me Partnerships

Harnessing the power of one another, we are creating a world of tolerance and understanding.

House of Cheatham products

Haircare for All

Feature Partner: House of Cheatham

The House of Cheatham (HOC), one of the oldest continuing manufacturers of personal and beauty care products in America, addresses and satisfies basic skin and hair care needs for people of all ethnicities. HOC will provide Catie’s Closet with hair care bundles to address the maintenance and styling needs of students with natural and textured hair at a significant wholesale discounted cost. In addition to product, they will provide educational tools for kids to learn how to use these products, such as videos, tutorials, literature, and information cards through HOC’s education programming.

Thanks to Tonneson + Co, a Boston-based certified public accounting and advisory services firm, who launched this initiative by supporting 100 students, we have built a strong relationship with the House of Cheatham. Now we invite you help expand our hair care support to over 50,000 students in MA and NH. This “Haircare For All” initiative will build a foundation and will ensure the specialized needs of our students are met for the first time. With your support, we will be able to replenish all of our Closets monthly.

$30 Provides a student with a hair care bundle
$750 Provides 25 students with hair care bundles
$1,500 Provides 50 students with hair care bundles
$3,000 Provides 100 students with hair care bundles

Your generous donations will be used to purchase a variety of hair care products from the HOC for all of our elementary, middle and high school students. Each bundle provides up to six products that focus on the maintenance and styling needs of our students. Your investment will also support ongoing training and education by HOC via how-to videos and brochures, which will be made available in all of our Closets and Zoom meetings.

Our Be Me Sponsors

Together as a community, we are empowering all to be their truest selves.

Jeanne D’Arc Credit Union logo

Jeanne D’Arc Credit Union

Jeanne D’Arc Credit Union is a not-for-profit financial cooperative, opening their doors in 1912 to provide financial stability to immigrants from all over the world. Their goals remain the same: helping members make smart financial choices. Social responsibility is an integral part of JDCU’s mission and why we are proud supporters of Catie’s Closet.

Jeanne D’Arc Credit Union logo

Tonneson + co

Tonneson + co is Certified Public Accounting and Consulting Firm that provides high quality tax, assurance and advisory services to clients. We provide custom services that address the local, domestic and international needs of our clients. We are connected to our local community and are proud to support Catie’s Closet in their efforts.

Jeanne D’Arc Credit Union logo

Federal Home Loan Bank of Boston

Federal Home Loan Bank of Boston, cooperatively owned by New England financial institutions, provides reliable wholesale funding and liquidity and delivers products and services to its members to help communities thrive.

Do you or your company want to join the Be Me® movement? Let’s chat!

Make your mark in the Be Me Movement