
We believe in the power of choice and the freedom to decide how you want to live your life based on your own dreams. You have the ability to build yourself up from your strengths and create positive change in your life and in the lives of others.
At Catie’s Closet, we start with the youngest members of our communities who will go on to shape the future of our whole world by giving them the tools and resources they need to celebrate what makes them unique and express themselves, unapologetically.
Be Me® incites a new way of life where self-love isn’t impossible to attain. Instead, it’s a state of living we can all attain together.

The Be Me® movement gives us all the power to confidently say:
See what kids say about Be Me and what it means to them:
Meet: Andrea
Meet: Gabriella
Meet: John
Share your Be Me® story with us: Submit a video or quote about what it means to be yourself or post your Be Me® story on social media and use the hashtag #BeMeConfident.
Our Be Me Partnerships
Harnessing the power of one another, we are creating a world of tolerance and understanding.

Special thanks to Tonneson + Co, a Boston-based certified public accounting and advisory services firm, who launched this initiative by supporting the first 100 students. Now we invite you help expand our hair care support to over 90,000 students we serve who require natural and textured hair care products.
This “Haircare For All” initiative will build a foundation and will ensure the specialized needs of our students are met for the first time. With your support, we will be able to replenish all of our Closets monthly.
$30 | Provides a student with a hair care bundle |
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$750 | Provides 25 students with hair care bundles |
$1,500 | Provides 50 students with hair care bundles |
$3,000 | Provides 100 students with hair care bundles |
Your generous donations will be used to purchase a variety of hair care products for of our elementary, middle and high school students with natural and textured hair. Each bundle provides up to six products that focus on the maintenance and styling needs of our students. Your investment will also support ongoing training and education brochures, which will be made available in all of our Closets.